tubemaster

The TubeMaster blog

Weekly notes on growth, monetisation and the changing shape of YouTube.

Why retention beats CTR (and how to measure it)
GrowthMar 14, 2026

Why retention beats CTR (and how to measure it)

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Writing hooks that survive the first fifteen seconds
AIMar 02, 2026

Writing hooks that survive the first fifteen seconds

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Tagging is back: what changed in 2026
SEOFeb 19, 2026

Tagging is back: what changed in 2026

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